The Team

"Individual commitment to a group effort–that is what makes a team work, a company work, a society work, a civilization work."

–Vince Lombardi

About Us

FolioAvenue Publishing Service is an independent publishing and marketing firm that was built to help authors in hitting the right target market and maximizing the books exposure. We are composed of highly trained marketing consultants with more than 10 years of experience in the book industry. We also have contacts in the world of publishing, movie and media industry that could greatly maximize your book’s potential.

Here at FolioAvenue, we believe in 3 basic and simple concepts for marketing your book:

  • First, being in the right venue.
  • Second, the presentation that is right for the material.
  • Lastly, that we are talking to the right people.

In line with these beliefs, we will never give you false hopes or empty promises. What we can assure you is that we will provide you with the best route to take for your book. It is going to be a reality-based assessment that will be provided by our senior marketing consultants. A well-grounded assessment that will enable us to come up with the best marketing approach that will make you hit your target market.

Marketing Consultants

The online world is a digital maze nonetheless the publishing industry. As a writer/entrepreneur, you have to fight your way through it so you’ll get to the entrance of where the spotlight is.

The challenge for your brand to be known digitally requires a strong marketing strategy. You can be your own marketing expert or you can hire a marketing consultant or a consulting firm. A marketing consultant will help you in creating a marketing campaign that suits your brand. Your marketing plan will then be implemented.

Let’s dig deeper into the marketing consultancy world.

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Getting to know your Marketing Consultant

To set your perspective right, these are the limitations of your marketing consultant:

  • A marketing consultant cannot market what you don’t have. The quality of your material depends on you. Your marketing consultant will make sure that it gets the attention it deserves.
  • A marketing consultant is not your genie in a bottle. Do not expect to get an instant result. A marketing plan is called a plan for a reason. It has stages that must be followed through.
  • A marketing consultant is not there for you to pass on all the important role of marketing your book.

You two work together. You just don’t leave your idea and expect for it to be rolling. These are the right reasons why you would need a marketing consultant:

  • Determine where you should set your laser focused.
    • With your enthusiasm, ideas can fly everywhere but is it getting your anywhere? With a marketing plan done by an expert, you will be led to the essential areas of your campaign. Again, it is not a shotgun you need to fire many bullets and expect to hit your target. What it takes is a carefully planned strategy, a laser-focused one.
  • Take some load off your plate.
    • As it has been said, hiring a marketing consultant isn’t passing the entire marketing role because you will still play your part. However, hiring one allows you to focus on vital parts of your strategy. You two working hand in hand means a bigger change of great payoff.
  • Get that traffic into conversion
    • Sure enough, marketing is for the exposure of your book however a good marketing plan includes compelling strategies to convert the traffic to paycheck for you.

To sum it up, a good marketing consultant is not your “YES” person. The person is called an “expert” not for the lack of a better term. A great one opposes you if one deems necessary.

Why FolioAvenue Marketing Team?

  1. Experience
    • Seasoned experts as you call it. The team is composed of individuals who have been in the marketing business for a decade or two. They have handled different projects under different circumstances. They have thrived in all of these. The team has evolved through time adapting strategies to be competitive in this digital age. They will boost your campaign, to name a few, using social media marketing, podcasting, and video promotion.
  2. Passion
    • Marketing involves creativity. You cannot expect creative ideas from an employee who’s dragging himself/herself to work. This is what sets FolioAvenue apart because every member of the team loves what they are doing.
  3. Service
    • It’s not all about the team’s profit but also your welfare. If they deem it necessary to include some services to boost your campaign strategy then they will gladly add it without an extra cost to you. Your success is their business.

You have a partner in FolioAvenue. We are not your ordinary marketing team. As you entrust your life’s work to us, we will treat it as if it is our own.

Fulfillment Team

Publishing is simply making your work available for others to appreciate it. Self-publishing has gained its fame for various reasons. The process though can be intimidating to some writers. The FolioAvenue fulfillment team exists to assist you in publishing your book.

The FolioAvenue fulfillment team exists to assist you in publishing your book.

Here are the stages of publishing a book of which we will take care for you:

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  1. Pre-production stage
    • We will prepare your book to be print-ready and print-worthy.
      • Editorial
        • We have on our team experts who can do proofreading and copyediting on your book.
      • Design
        • Our in-house design team will make sure that your book cover conveys the message of your book. Not only that, if your book requires images and illustrations then you are assured that they are of high quality.
  2. Printing and its electronic equivalents
    • We will facilitate on the printing of your books or the production of its electronic equivalent.
  3. Distribution
    • We will see to it that your books reach your target market by making the copies available on the channels that they most likely purchase books from.

You two work together. You just don’t leave your idea and expect for it to be rolling. These are the right reasons why you would need a marketing consultant:

  • Determine where you should set your laser focused.
    • With your enthusiasm, ideas can fly everywhere but is it getting your anywhere? With a marketing plan done by an expert, you will be led to the essential areas of your campaign. Again, it is not a shotgun you need to fire many bullets and expect to hit your target. What it takes is a carefully planned strategy, a laser-focused one.
  • Take some load off your plate.
    • As it has been said, hiring a marketing consultant isn’t passing the entire marketing role because you will still play your part. However, hiring one allows you to focus on vital parts of your strategy. You two working hand in hand means a bigger change of great payoff.
  • Get that traffic into conversion
    • Sure enough, marketing is for the exposure of your book however a good marketing plan includes compelling strategies to convert the traffic to paycheck for you.

What Sets The FolioAvenue Fulfillment Team Apart?

  1. We value your work.
    • Your book is your legacy. We will give it our full attention.
  2. We commit to excellence.
    • We will publish your book in the proper timing. We won’t rush it just for it to be off our workload. We take pride in the quality of our work.
  3. We believe in learning constantly.
    • For a seamless publication process and high quality material produced, we continue to upgrade our skills and tools. Learning is never-ending for us.
For a seamless publication process and high quality material produced, we continue to upgrade our skills and tools. Learning is never-ending for us.

Web Developers and Graphic Designers

A website is indicative of how serious you are in your business nowadays. This is a fact that’s better to be accepted as early as you can so you can keep up with the digital trends. Mostly, people will browse the web if they need something and that includes new book releases or new authors to look out for.

Your online presence is important for you to saturate a greater market.

Why then choose FolioAvenue for your web development needs? Below are the reasons why:

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FolioAvenue Web Developers And Graphic Designers Are:

  1. Professionals
    • Our web developers and graphic designers are seasoned experts. They stick to deadlines without having to compromise quality.
  2. Passionate and Creative
    • Unlike any other field, web development and graphic design require the heart and mind of each member of the team. Best results come out if the people involved love what they are doing.
  3. Receptive and Open-minded
    • The team is not only your experts; they too are your partners. Receptiveness is key to excellent websites. They will listen to your needs and suggestions on the design they have created for you.
  4. Transparent
    • You will get an update every now and then on your project. Any process that you do not understand will be gladly explained to you.
You got your team right here! No need to look anywhere else!

Technical Writers

Getting the content right is the key to almost everything in order for you to succeed in the publishing industry. Your book’s content determines your success. Marketing it is secondary. Once you have your book, your marketing materials need powerful and carefully thought of content to promote your brand and help with your SEO campaigns.

Hiring an excellent technical writer will greatly impact your book and your marketing campaign.

FolioAvenue house the best writers there is.

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We Pride Ourselves With A Team Of Technical Writers Who Are:

  1. Skillful Individuals
    • These technical writers excel in writing itself. It takes a great writer to simplify complex ideas and communicate it to readers in a way that it can be understood. It has something to do with the choice of words and the timing of when to use the words. Choosing which writing style will be used is also a part of this.
  2. Equipped in using writing tools
    • Online writing tools have been sprouting over time. Our writers can keep up with these alongside the common writing formats
  3. Adept in doing research
    • An excellent material entails hours of research and a lot of readings. The best writers are wide-readers and great researchers.
  4. Critical Thinkers
    • There is a massive of information out there. A writer who cannot clearly decide which one to include cannot give a clear output. This is one strong quality that FolioAvenue writers have.
The list goes on as to who are technical writers are. The bottom line is, we have the BEST!

"If opportunity doesn't knock, build a door."

Milton Berle

USA Sales +1 415-869-8834

sales@folioavenue.com

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2031 Union St. San Francisco, CA 94123, USA